Paula Scher (BFA), along with her husband Seymour Chwast, is a recipient of the Collab Design Award for Excellence from the Philadelphia Museum of Art. An exhibition of their work, Double Portrait: Paula Scher and Seymour Chwast, Graphic Designers, is on view in the Collab Gallery of the Museum’s Ruth and Raymond G Perelman Building through April 14, 2013.  After graduating from Tyler’s Graphic Design progam, Paula began her professional career as an art director in the mid-1970s designing record covers for CBS and Atlantic Records, developing an eclectic approach to typography that became highly influential. In 1991, Scher became a partner in Pentagram, the distinguished international design consultancy. Scher has developed identity and branding systems, promotional materials, environmental graphics, packaging, and publication designs for a broad range of major corporate and institutional clients including, among others, the Museum of Modern Art, New York City Ballet, the Metropolitan Opera, Jazz at Lincoln Center, the New York Philharmonic, Bloomberg L.P., Citibank, Microsoft, Tiffany & Co. and the Sundance Film Festival as well as the Public Theater and The Daily Show with Jon Stewart. Throughout her career, Scher has been the recipient of hundreds of industry honors and awards and served on numerous boards. Her work is represented in the permanent collections of museums including the Museum of Modern Art, New York, and the Centre Georges Pompidou, Paris. She has lectured and exhibited all over the world, and has taught for more than 20 years. She has authored numerous articles and is a frequent design contributor to The New York Times, GQ and other publications. In 2002, Princeton Architectural Press published her career monograph Make It Bigger as well as her map-based paintings, installations, drawings, and prints in Paula Scher: Maps, in 2011.