Tram (Zoe) Nguyen

Tram (Zoe) Nguyen

MFA Student Design and Illustration

A Saigon native now based in Philadelphia, Trâm (Zoe) Nguyễn is a graphic designer and photographer working across print, digital, and interactive media. She earned her BFA from SUNY Plattsburgh and is currently a Master’s candidate and Graduate Teaching Assistant in the Graphic and Interactive Design program at Temple University.

During her graduate studies, Zoe has developed work in UX/UI, motion, and immersive design, including an app for international students and an AR-based project exploring untranslatable words through kinetic typography. She is interested in how design holds memory, sparks curiosity, and expresses ideas that resist direct language. Recent work looks at how identity and language appear in visual form through small, deliberate details. Her current thesis examines who design serves and how visual systems shift the narrative and function of ordinary objects.

sample of Zoe Nguyen's work
sample of Zoe Nguyen's work

Artist Statement

As a designer, the center of my practice is a concern with access and comprehension. I focus on how everyday design shapes who feels confident, confused, included, or excluded. Growing up using both Vietnamese and English made me aware of how instructions, labels, and layouts can block understanding or support it. As a result, I pay close attention to moments where users hesitate, misread, or disengage, and I treat those moments as design problems rather than personal shortcomings.

Several projects address language and learning directly. For instance, one uses animated type and AR to explore words that cannot be translated, where motion stands in for definition. Another takes the form of a board game that uses repetition and chance to show how people internalize systems through play.In a similar way, my UX work, including an app built for international students, examines how institutional processes are experienced from the outside, whereunclear instructions can carry real consequences.

Through my thesis, I extend these questions to everyday objects and visual systems more broadly. I ask who design serves when tools and interfaces are treated as neutral, and what shifts when they are approached as cultural and political structures. From this position, I use design to test how small changesin rules, layout, and framing can alter how people move through systems and assign meaning to what they encounter.