Graduates from Tyler’s internationally recognized Graphic & Interactive Design program are trained to handle every phase of the design process, from concept development to finished product. Design projects for print and interactive media include logo and collateral design for corporate identities, packaging, promotional campaigns, books, periodicals, websites, web apps and animation. The curriculum stresses creative thinking and professional discipline, preparing undergraduates to take advantage of the many and varied opportunities within the field of design. “Our goal is to send students into professional practice with the confidence and ability to handle whatever challenge is thrown at them,” explains GAID undergraduate Program Head Alice Drueding.
BFA students work closely with faculty who are practicing professionals with established international reputations in design for print and electronic media. The faculty challenges students to achieve the highest level of excellence in their work, evaluating their efforts by the industry’s exacting standards.
Graphic & Interactive Design students create portfolios that express their unique viewpoints and interests as designers. Courses introduce students to an extensive design vocabulary and provide training in the necessary skills for the execution of creative ideas. The computer studios are current with industry standards with software applications and an extensive font library for both print and interactive media. The curriculum is further enriched by visiting designers and illustrators and an exciting range of off-campus opportunities including an internship program for course credit, participation in national and international design competitions and exhibitions, community-oriented work for nonprofit organizations, tours of professional design studios, and portfolio reviews through professional design and advertising organizations.
Senior design students focus on the development of a final portfolio. Advanced level courses are offered in a wide range of topics including corporate design, packaging, typography, publication design, promotion design, advertising, art direction, design authorship, illustration, digital narrative and interactive design.
The exceptional quality and depth of Tyler student portfolios is highly regarded by design professionals. Graduates from the program are recruited and employed by design studios, in-house design departments and advertising and marketing agencies. Many alumni from the program go on to establish their own successful businesses.